When selling a home, establishing a reasonable and ultimately profitable listing price is perhaps the biggest challenge
that homeowners and their listing agent face. A home priced too high may go unsold, but a home priced too low will
result in a loss for the seller. When we work together to sell your home, we’ll:
• Get Objective. You take great pride in your home, but it is important to set a price based solely on factors like
location, condition and size. What is the physical condition of the home? Is it a fixer-upper? Does it make a good
first impression (or have “curb appeal”)? Will it appeal to a growing family, or is it better suited for empty nesters?
These are all things that need to be considered when pricing a home.
• Determine if it is a Buyer’s or Seller’s Market. Home inventory, mortgage interest rates and the economy play a
role in determining whether the buyer or you, as the seller, have a negotiating advantage. The inventory levels in the
community will help determine a list price.
• Do the Math. Do not forget to figure in closing costs and other selling expenses when determining the selling
price. I will provide you with cost estimates and negotiate with potential buyers to ensure a fair sale price.
• Give it the Once Over. Once the listing price is set, it’s important to do as much as possible to improve the
home’s appearance. Touching up the paint, fixing leaks, sealing cracks, cleaning and eliminating clutter will make a
big difference. Your house has only one chance to make a great first impression.
In my years in real estate, I’ve learned that the listing price is one of the most important factors in selling a home quickly
and for a price that you, as the seller, are happy with. To get started, call me today!